Sony Electronics president Stan Glasgow sagte in einem Interview mit Sonyinsider das Sony fuer 2010 kein neues OLED TV Produkte auf den Markt bringen wird. Es gab ja zuletzt Geruechte darueber das Sony die KDZl-ZX im Jahr 2010 nach dem XEL-1 einfuehren wird.

Anbei die Frage und Antwort:

Can we expect any new OLED televisions from Sony in 2010?

We’re working on all sorts of prototypes, but I don’t see production of product in 2010. There’s a wonderful 3D OLED prototype here at CES; that’s the real way to do 3D and TV – because you’ve got direct transmission, rather than back lighting and all the other reflective ways of doing it. But getting it to be commercially reasonable in price, we’ve got a long way to go. That’s the whole problem in OLED, great technology, great feature set, but it’s really hard to get the costs down. Smaller form-factors are easy to do.